Sponsoring with Hermann's Jazz Club presents a unique opportunity for local businesses to connect with a dedicated audience while supporting the city's rich arts and culture scene.
As one of Canada's longest-running jazz venues, Hermann's is a city icon and a hub for great live music, attracting diverse and passionate audience members who appreciate live performances in an intimate setting. What's more, Victoria punches above its weight with musical talent, and nowhere is this more evident than at Hermann's Jazz Club.
A sponsorship at Hermann's allows businesses to align themselves with a cultural icon in Victoria, gaining brand visibility in an engaged, community-minded environment that plays great music on par with anywhere in the world!
Why Live?
Live music venues contribute to a thriving downtown, attracting visitors, fostering tourism, and creating jobs in the arts and hospitality sectors. They also provide spaces for artistic expression and for our incredible local music talent, helping to shape Victoria's identity as a cultural destination. By investing in local music, businesses play a role in strengthening community connections, supporting emerging talent, and ensuring that live performance spaces continue to thrive.